Press release 27.09.2010: Arto Halonen's Princess continues to be the most viewed film in Finland for the third week running.
After its third weekend in Finnish cinemas, Arto Halonen's Princess has reached nearly 110,000 viewers. Last weekend, Princess, once again, was attended by even more viewers than on its premiere weekend, and retained its position as the most viewed film of both the weekend and the preceding week. During the weekend, the film was seen by 19,712 cinema viewers, and in total, Princess has reached 109,447 viewers in cinemas. Toy Story 3, the second most viewed film of the weekend, received 11,600 viewers. Princess' premiere took place on 10.9.2010.
Princess is based on real-life events and a real person. Cabaret dancer Anna Lappalainen, drifting from one foster home to another, ends up in psychiatric care. She claims to be "Princess", a member of the English royal family from Buckingham Palace. Although Princess herself numbers among the patients, helping others becomes her life mission. Her court is comprised of her lady-in-waiting Christina von Heyroth, and a group of fellow patients. Her jurisdiction extends all the way to Kellokoski village and the manager of the local bank. From the psychiatric hospital, this broken woman finds her true home and builds a family. The film's roles feature the cream of Finland’s leading actors, including Katja Kukkola, Krista Kosonen, Samuli Edelmann, Pirkka-Pekka Petelius and Peter Franzén.
Princess was written by Arto Halonen, Pirjo Toikka and Paavo Westerberg. The film was shot by Hannu-Pekka Vitikainen, edited by Tuuli Kuittinen, and the music composed by Tuomas Kantelinen. Princess received its world premiere at Montréal's World Film Festival, an A-list competitive festival, in its competition series for feature length debut films.
Princess' story is also featured in a book, written by Ilkka Raitasuo and Terhi Siltala and published in Finland by Like Publishing Ltd. Since its release, the book has quickly risen to 7th place in Finnish reader's charts for non-fiction books. In September, a soundtrack CD was also released as a collaboration between AXR Music and Art Films production. In addition, a wide-scale media and social education campaign for schools has been built around Princess' themes, in collaboration with Koulukino (School Cinema Association) and Finnish Central Association for Mental Health.
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Koulukino’s Princess website:
Liisa Lehmusto, publicist, Sandrew Metronome Distribution Finland
Vilhelmiina Vilhunen, Art Films production AFP Ltd